Prada is an Italian elite-class fashion brand. It has been founded in 1913 by Mario Prada. Parada Company at its initial stage is a small leather shop in Milan. Later on, it has been transformed into a global fashion house and luxury industry. Masè, S. and Silchenko, K., in 2017 have researched how the brand has been built from a lower level to the global level in their article. They have found it out that this business did not compromise on its quality. The success is because of their quality material it has made the Prada articles worth buying by the elite class.
Suppliers and distributors for Prada are mainly focused on luxury items and have a track record for providing high-caliber goods and services. The business works with a variety of distributors to make ensure its products are accessible in a range of areas, and it has several suppliers for the various materials and equipment used in its products. Regarding rivals, Prada is up against various other high-end clothing companies such as Gucci, Louis Vuitton, Dior, Chanel, and Hermes. These companies have comparable target markets and likewise sell high-end goods.
The hypermarket shows that some customers who buy counterfeit goods can be doing so on purpose. They may be aware that they are buying a fake product, but they are prepared to do it for the sake of saving money or because they think the fake item is of similar quality to the real one. Sellers who pass off fake goods as real employ strategies like bogus branding and packaging to make their goods appear authentic to deceive others. Several factors may lead consumers to purchase fake Prada goods, but money is frequently one of them. Many customers who have little access to real Prada stores order things via the online store, which occasionally sends fake goods. Still, many audiences give it a shot. Kennedy, J.P., 2020. Also shows in his article that on online platforms counterfeit articles are easily available.
Phillips, T., 2007 in his book says that counterfeit articles which have been caught red-handed can only be considered as fake while others were not aware that a large number of products are counterfeited undergrounds. Genuine Prada products can be very expensive, and some consumers may not be able to afford them. Counterfeit Prada products, on the other hand, are often sold at a much lower price point which made them easier to be availed by those who want to possess them. Thus making them more accessible to a great number of consumers. These counterfeit products add a status quo in people’s life which made them appear vibrant and luxurious. They are somehow beneficial to maintain a prestige lifestyle and the counterfeit products can be bought at lower prices. We usually do not know about the counterfeit product as they are available in a more genuine form but usually, they can be bought through official markets or websites.
How to check a counterfeit item?
It can be seen whether the product appears real or fake by checking its packaging, or by feeling its material whether it appears clumsy or slim. Producing counterfeits is an illegal practice as the customers have to pay for a fake product which is a copy of the real ones. It may raise your standards for a little moment but can spoil your reputation. It is not wrong to buy Prada counterfeit products but it has no use in real sense. The companies which produce counterfeit Prada products are doing unethical work as they not only dilute the reputation of the Prada brand but also prove to be harmful to customers. These products play with the trust of the consumers and hence they start doubting the product. It may either cause harm to the customers if they wear fake sunglasses to protect themselves from UV radiation etc while the product claims protection.
The purpose behind purchasing a Counterfeit Prada Item
Everybody nowadays wants to possess a real brand if not so then counterfeit brand. I can personally say that having ownership of the real Prada brand article is par excellence as it is good in quality and worthy enough to spend a large amount on it. But in some cases, going for a counterfeit brand may reduce its durability, quality, and long span of usage. As it appears real on occasion but will not give good results in longer run as well as it would not last for more than 10 years. If you spend a total of two counterfeit money on a single real article it will be a liability.
It will not only reduce your spendthrift habit but also make you decisive enough to opt for the durable product. For me, it is a much better option to buy a knockoff article as it will serve the usability purpose without morally downcasting any brand. Knockoff's articles reduce the chance of being caught by someone publicly as they do not misuse the real brand. But somehow, they are fake too as they copy other brands and name them as their article. I, myself, use counterfeit Parada shoes and nobody has ever caught me faking a Parada bag as these are the simulacra of the original.
Sometimes it’s fine to buy a counterfeit item but its advertisement by boosting a status quo is wrong and should be prohibited. As people mostly said First Impression is the Last Impression for that purpose most people indulge in a materialistic attitude and hyper-consumerism. People tend to buy as many Parada materials as they can this psychologically helps them to appear more confident and prominent in society. Psychological comfort and the thought of being amongst the elite class make people buy counterfeit. These articles have become an identity mark for consumers.
Some people want to get acceptance by the people for this purpose they either indulge in hyper-consumerism or Branded products. Brands have set a certain motto that is you will but this you will get that sort of identity. This has also been done through media by commercializing certain brands like Prada the companies are psychologically shaping up humans’ minds. They made them buy the items to get recognition. Thus, by exhibiting a brand like Prada, they feel a sense of accomplishment and acceptance by society. Most people do not afford genuine brand articles they go with counterfeit hence a wide range of consumer societies invest in brands like Prada for inner fulfillment which has been made void through mass media.
Disclaimer: It is based on my personal writings. It has copyrights.
